Unique Mozambique on Tourism Fair Amsterdam
What is there to do in Mozambique?
“Why should I go on holiday to Mozambique”? “What does it have to offer”? “What is unique about Mozambique“? These were the most frequently asked questions at the Fair for Adventure, Luxury & Cultural Tours in Amsterdam, in the beautiful Beurs van Berlage, an architectural work of art with a rich past, in which I took part for the first time this year.
This fair focuses on small-scale providers of holidays and unique destinations and is organised every year in January. I had only just finished decorating my stand with Mozambican capulanas (sarongs), plugged in the monitor with my presentation on this beautiful destination, when visitors started to pour in.
Why come to Mozambique?
“Because it is stunningly beautiful!”, I answered enthusiastically to the most popular question of the day. Mozambique is stunning and off the beaten track – an undiscovered destination with few tourists, beautiful beaches, snorkelling and diving with stunning coral reefs and small-scale and very nice accommodations.
"And I live there myself"!
Still somewhat hesitant, people watched my presentation on the monitor which showed beautiful images of the Bazaruto Archipelago and its alluring turquoise ocean, and our safari in the magnificent Gorongosa National Park in July 2024. What a contrast to this rainy grey cold Dutch Saturday in January!
It was busier at Marjon’s table next to me. Like me, she organises personal tailor-made trips to Africa – to Madagascar, destination somewhat better-known in the Netherlands than Mozambique. I visited it myself back in 2010 with Gerry. Back then we met no less than five tourists on the whole trip, a beautiful country with unique nature.
Personal approach & passion
In between all the larger agents and tour operators with professional promotional material, fancy banners and free promotional gifts, it was surely no coincidence that Marjon and I were located beside each other; small-scale one-man businesses (one-woman businesses to be precise) with similar visions such as a personal approach and a passion for the countries we represent.
I noticed our approach did appeal and we were even getting questions whether Mozambique and Madagascar could be combined in a single trip! Indeed, geographically they are not that far apart and both unique destinations in their own right, but logistically still a challenge to combine in one holiday package.
Arts & crafts Mozambique
During the course of the morning, my helpers arrived – my mother and father in his Mozambican shirt, custom-made at the local market in Vilanculos when he visited us for two months; my sister and my niece in her Mozambican trousers; and my brother-in-law who had made a nice promotional banner for me.
My father enthusiastically told visitors everything they wanted to hear about Mozambique. Yes, that it is very safe, yes, that it is easy to get there via Johannesburg and Airlink; yes, that the Mozambicans are so kind, sweet and friendly, and very talented artists and yes, that he women in the local market all wanted to marry him!
Moreover, he repeated that it is lovely, warm, beautifully green and tropical and above all, very relaxed and laid back.
It got busier and busier, and I talked my heart out about this still unknown destination in the Netherlands.
What is unique about Mozambique?
This former Portuguese colony is still a lesser-visited destination in southern Africa, with its tropical and warm climate, small-scale boutique hotels and lodges and exclusive safari opportunities.
Although often combined with a trip to South Africa, there is enough to see and do in Mozambique for a full two- to three-week holiday. The laid-back capital Maputo, located on the Indian Ocean, is a fun city to spend a few days. Visit the beautiful art galleries, colourful markets and historic buildings and get a taste of Mozambican cuisine with its famous ‘peri-peri chicken’ and fresh tiger prawns.
Safari opportunities are abound in Mozambiue and are available in Maputo National Park, Zinave National Park and the spectacularly unique and remote Gorongosa National Park. Those interested in cultural history will be indulged on Ilha de Mozambique, (Mozambique Island), a UNESCO-protected World Heritage Site where the past and present intertwine in its mysterious streets – one of my Mozambique highlights
On Sunday, the second day of the fair, it was a lot quieter but my public presentation on Mozambique was well attended. It wasn’t easy to summarise the uniqueness of this country in 25 minutes, but the striking images captured the imagination of everyone and the reactions were enthusiastic. ‘How stunning!’ ‘The beauty!’. ‘It has so much to offer’ and “How did you end up living there?” were just some of the comments. A couple of people came back to my stand to find out even more. Mission accomplished!
Undiscovered destination
The fact that Mozambique is still relatively undiscovered and has no mass tourism – it is still in its infancy, with all the advantages and disadvantages that this brings – appealed to many people. It’s a special and unique destination, with the fair living up to its name.
If you like beautiful beaches, diving and snorkelling or fancy a lovely relaxing wellness holiday after, for example, a safari holiday in South Africa or Botswana, Mozambique is not an inferior destination to places such as Mauritius – often chosen by agents or tour operators. But Mauritius is more touristy, much busier and with many large resorts. Mozambique, on the other hand, has unspoiled beaches, almost just for yourself.
Group tour Mozambique
Several visitors asked me if I organise adventure travel tours to Mozambique for small groups. The idea that came to me when I was in Zimbabwe last year was confirmed. Something I will definitely look into this year – a small group trip starting in Vilanculos all the way to Gorongosa National Park is definitely a possibility. What an adventure that would be!
Stay tuned!
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